The Chief Digital Officer

New York City recently appointed Rachel Sterne as their Chief Digital Officer (CDO), tasked with helping the City improve how it communicates with residents using modern communication mediums and social media

An interesting appointment for sure, traditionally the social media banner has been trumpeted by the CMO and the marketing department, sometimes well, and sometimes exceedingly poorly as anybody who has been on Twitter for longer than a few years can attest to.  But does the appointment signify a shift in thinking about the way we approach and utilize social media? traditionally they have been seen as lucrative avenues for marketing, utilizing crowdsourcing and word of mouth to promote from within the target audiences trusted influencers.  More recently a public relations and customer service avenue has been tackled with the likes of Twitter and Facebook providing users an avenue to comment and receive feedback from the organizations they do business with, but with the social setting of such scrutiny the willingness of corporations to go down this path has been slow and riddled with troubles if not done properly with the right people at the helm.

Utilizing social media for effective communication back to the masses is one of the next hurdles for social media to tackle, finally turning the technology into a truly duplexed conversation and not just a broadcast platform for the masses

Rachels appointment has raised some concerns, around her credentials, the position itself and what exactly it hopes to achieve, but I for one am interested to see the outcome of her tenure and what achievements and changes lie ahead for New York City, and their new CDO

Another day, another blog

Those of you that have known me for a while will know that this is not my first foray into blogging; As a matter of fact it’s not even my second or third.  Try as I might, finding the time to blog has been an ongoing challenge for me, and my dislike of documentation (don’t get me wrong, I love documentation, just not when I have to write it!) has not helped matters either

My new role as a Senior Solutions Architect began a few months back and as part of my role I will be required to write blog posts each month, albeit a little toned down from my normal audience, to be delivered on our corporate blog.  I figure I might as well write the normal detailed and complete blogs I am used to writing and have them cut the bits they don’t want out, this way I can serve my readers, as well as meet a corporate objective.  Who knows, perhaps they will embrace the deep technical dives I hope to deliver over time

Talking with colleagues the subject of a podcast or video podcast has also been revived, feeling it is a better way for some of us to deliver the deep technical content we want to deliver without requiring us to pick up minors in journalism to do so

I look forward to actually delivering on my blog promise to myself this year, it can only serve to help me and my career, and if everything goes the way it should, my readers as well.